starting conversations about mental wellness between First Responders

the project

Project All In Foundation and “the coin” was created to help the first responder community start conversations about their mental wellness, help debrief calls and ultimately to aid in suicide prevention.

One of the biggest hurdles in getting help is finding the best way to ask for it.

We decided to create the All In Coin as a tactical tool to help make “the ask” easier and act as a reminder that you’re not alone on the pathway to help.


Having the coin in your pocket is a reminder that you can seek help, that there is support around you and that you don’t need to suffer alone. After all, we are all in this together.
— Chad Guenter, Firefighter and All In Coin co-founder